Vitalian wanted a smarter way to protect consumers from counterfeit products while creating a more engaging product experience.
The brand needed a solution that would allow consumers to instantly verify product authenticity and receive an immediate reward for every successful verification. At the same time, Vitalian wanted greater visibility into who was consuming its products, where products were being purchased, and how consumers were engaging with the brand.
TisasNG partnered with Vitalian to deploy an Authentication & Cashback solution that rewards consumers for verifying genuine products.
Consumers simply purchase a Vitalian product and authenticate it using a unique verification code through a dedicated microsite or USSD channel.
Upon successful verification, consumers instantly receive ₦1,000 cashback, creating an immediate incentive to verify every purchase while reinforcing trust in the brand.
Beyond rewarding consumers, every authentication helps Vitalian gather valuable market intelligence and establish a direct engagement channel with genuine product users.
Through each verification, Vitalian gains insights into:
The result is stronger consumer trust, increased authentication rates, deeper consumer insights, and a more rewarding brand experience.
By combining product authentication with instant cashback rewards, Vitalian transforms a routine verification process into a powerful consumer engagement and brand protection program.