Product Authentication to Protect Consumers and Defend Brand Reputation

AquaPure Beverages had invested heavily in building customer trust in their product - QUANTUM BOOST - yet counterfeit versions of the product had started appearing in the market. Consumers who unknowingly purchased the fake often blamed the brand, resulting in complaints, declining confidence and lost sales.

AquaPure partnered with TisasNG to deploy a campaign tagged:
Verify. Earn. Win with QUANTUM BOOST using unique secure verification codes printed beneath tamper-proof labels. Each code can only be validated once, making duplication significantly more difficult.

Customers scan a QR Code or enter the verification code via a miscrosite to instantly confirm whether the product is genuine. To encourage participation, every successful verification earns the customer a N100 instant cashback and automatically gets them entered into a grand sweepstakes for a chance to win bigger prizes.

This transformed product authentication from an ordinary security process into an engaging customer experience while encouraging more consumers to verify purchases.

Every authentication also gives the business valuable market intelligence.

• Authentication location trends
• Counterfeit hotspots
• Distribution performance
• Consumer engagement
• Reward redemption analytics
• Regional product movement
• Real-time dashboards

The result is stronger consumer confidence, improved brand protection, richer customer intelligence and actionable market insights.