When RetailHub prepared to launch its newest supermarket, management wanted more than just a ribbon-cutting ceremony. They wanted an opening campaign that would attract large crowds, create excitement and encourage shoppers to make purchases during launch week.
Traditional discounts alone were unlikely to generate the buzz needed to differentiate the new store from nearby competitors.
TisasNG helped RetailHub launch a Spin-to-Win campaign that rewarded every qualifying customer with an opportunity to spin a digital prize wheel immediately after making a purchase.
TisasNG helped RetailHub launch a Spin-to-Win campaign that rewarded every qualifying customer with an opportunity to spin a digital prize wheel immediately after making a purchase.
Every spin guaranteed a reward. Depending on the campaign configuration, prizes included cashback, shopping vouchers, branded merchandise, discount coupons, loyalty rewards, free products and automatic entry into a grand prize sweepstakes.
Because every qualifying purchase unlocked another opportunity to participate, customers were motivated to increase their basket size and return to the store throughout the campaign period.
Beyond creating excitement, every campaign participation generated valuable customer intelligence that helped RetailHub measure campaign effectiveness and understand customer behaviour.
Through every Spin-to-Win campaign, RetailHub gained insights into:
The result was increased foot traffic, higher average transaction values, stronger customer engagement and a memorable shopping experience that encouraged repeat visits long after the grand opening campaign ended.
Increase store traffic, reward customers instantly and turn every qualifying purchase into an engaging experience with a Spin-to-Win campaign powered by TisasNG.
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