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Digital Gift Card Rewards Program to Increase Repeat Purchases for UrbanMart

UrbanMart Gift Card Rewards

UrbanMart, a leading e-commerce marketplace, wanted a simple way to encourage customers to spend more while giving them a reason to return for future purchases.

The business needed more than occasional discounts. It wanted a reward programme that increased average order value, encouraged repeat purchases, and built stronger customer relationships.

TisasNG partnered with UrbanMart to launch a Digital Gift Card Rewards Program that automatically rewards customers after qualifying purchases.

Customers who spend ₦50,000 or more on a single order instantly receive a ₦1,000 UrbanMart Digital Gift Card. The gift card is redeemed through TisasNG and the reward is credited to the customer's wallet, where it can be withdrawn or used for future campaigns, depending on the programme configuration.

This simple incentive encourages customers to increase basket size, return to the platform more frequently, and stay engaged with the UrbanMart brand.

Beyond rewarding customers, every redemption helps UrbanMart better understand its customers and measure campaign performance.

Through every qualifying purchase, UrbanMart gains insights into:

  • High-value customers
  • Average order value trends
  • Repeat purchase behaviour
  • Most active shoppers
  • Campaign performance
  • Customer retention opportunities

The result is increased average order value, stronger customer loyalty, higher repeat purchases, and valuable customer intelligence that supports future marketing campaigns.

By rewarding customers immediately after qualifying purchases, UrbanMart transforms every major order into an opportunity to delight customers and encourage them to shop again.

TisasNG Solutions Used

Digital Gift Cards Instant Rewards Engine Digital Wallet Reward Automation Customer Data Capture Customer Intelligence Dashboard Campaign Analytics E-commerce Promotions Reward Management Business Reporting

Launch Your Own Digital Gift Card Rewards Campaign

Increase average order value, reward loyal shoppers, encourage repeat purchases and gain valuable customer intelligence with a Digital Gift Card Rewards Campaign powered by TisasNG.

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