Customer receives a reward voucher after qualifying fuel purchase of 30L or more.
Voucher redemption unlocks cashback and sweepstakes entry.
Winners receive fuel coupons, cash prizes, and experiential rewards.
Tetris Energy sought to strengthen customer relationships across its filling stations in Enugu, Calabar, and Makurdi by launching a customer loyalty and rewards program designed to increase retention, improve customer engagement, and capture valuable customer intelligence.
Like many other oil & gas marketers, Tetris Energy processes thousands of monthly transactions but has
limited visibility into who their customers really were.
The company wanted a loyalty solution with a simple goal: To identify repeat customers, reward loyalty,
and create opportunities for ongoing engagement a one-time point of sale.
They partnered with TisasNG to launch a loyalty program where customers who make a one-time purchase of 30 litres of fuel or more receive a redeemable gift voucher.
Upon redeeming the voucher, customers instantly receive a small cashback credited to their reward wallet. The cashback can be accumulated over time, converted to airtime, or donated to a preferred charitable cause.
Every successful redemption also automatically qualifies the customer for the Tetris Energy Customer Celebratory Sweepstakes, creating an additional layer of anticipatory retention, excitement and engagement.
Participants stand a chance to win:
The program transforms routine fuel purchases into rewarding customer experiences while providing Tetris Energy with a growing customer database and valuable insights into purchasing behaviour, engagement patterns, and customer retention.
By combining small instant cashback incentives and sweepstakes participation, Tetris Energy is able to harness valuable customer intelligence, increase repeat visits, strengthen customer loyalty, and build deeper relationships with its customers across multiple locations.