Insurance
Insurance is one of the most important products customers rarely feel. Outside of claims, engagement is minimal, and premium payments are often seen as a necessary obligation rather than a valuable experience. This creates a critical gap: customers pay regularly, but feel little connection to the brand — making switching at renewal easy and loyalty difficult to build.
Industry Challenges
Perceived Lack of Value
Customers pay premiums but rarely experience tangible benefits unless a claim occurs.
Low Engagement Between Renewals
Long gaps between interactions lead to weak brand connection and low recall.
Price-Driven Switching
Without emotional or experiential value, customers easily switch providers at renewal.
